โจ2. Blockchain X Contents
Last updated
Last updated
The development of digital technology is driving social innovation in many ways and ultimately changes our culture and lifestyle by encouraging the convergence of the content industry, which is characterized by a visually oriented, immediate, and self-expression at its core.
This phenomenon means that we are entering an era of Experience Economy that creates high added value emphasizing soft (subjective) sensibility and various behaviors/experiences.
On the other hand,the appeal of blockchain is that the data contained in the block can be linked as a chain in the form of a smart contract, thus providing cryptographic hash for immutability. 'Cling' seeks to fuse content and blockchain with the goal of delivering satisfactory value to both users and Carrieverse members as a 'verified' value element in the era of uncertainty.
In the case of existing online game content developers, it was difficult to gather the opinion of users in terms of content management other than the role of providing games to users on the platform. When existing players obtained items/goods in the game, they were simply recorded on a central server and often deleted according to the developer's situation. However, creating and providing content with blockchain is characterized by the distribution and storage on the platform through blockchain technology.
Cling will function as a hybrid platform based on the triangular synergy (Tri-synergy) of content, blockchain, and metaverse.